Building my Brand, a Year of Risks, Rewards & Realizations 🍾
I'm reflecting on where I was a year ago and where I am today. I'll share my journey from working for TRX Fitness and a superfood pancake company to diving headfirst into building my own business and creating a digital course. It's been a wild ride with highs and lows, but I'm excited to share my experiences with you. I hope it inspires you to take a moment and reflect on your own journey.
Imposter Syndrome
Don’t let Imposter Syndrome stop you from moving forward! It’s okay to face insecurities and self-doubt; it's only natural when you expand, grow and operate outside of your comfort zone. Imposter Syndrome is particularly common among high achievers and professionals, including those in the fitness and wellness industry. In this blog post I'll share 10 actionable items to overcome Imposter Syndrome.
Reels 🆚 Carousel posts
Reels may be getting the most attention, but let's not forget about the power of the humble carousel. While reels maximize reach, carousels excel in engagement and saves, and it takes less time to create than a reel. Get ready for an insightful exploration into these two captivating formats, filled with practical tips and strategies to elevate your social media game.
Coming Back From A Break
Have you not had the time to post on Instagram for a while or not at all? Have you skipped sending out newsletters or can’t seem to find time to promote you upcoming workshop or digital product? We’ve all been there. When life throws you curveballs your online presence will most likely suffer. In this blog post we'll explore strategies to overcome these interruptions and get back on track, even when life gets hectic.
Embrace Progress, Forget 🙅♀️ Perfection
The pursuit of perfection can really get in the way to initiate or complete projects, pursue new business ventures, or embrace new challenges. Throughout life, our deepest regrets often originate from opportunities left unexplored rather than the actions we've taken. The journey towards progress, improvement, and expansion may be messy, challenging, and it can trigger insecurities. But don't let it stop you!
Get inspired to take the first step towards your aspirations.
Insights From a Year of Daily Posting 📆
I share my journey of daily Instagram posting for a year and the valuable lessons learned along the way. Discover the importance of getting to know your audience's interests and struggles, as well as the key tools such as Canva, Manychat, and Submagic that helped elevate my digital presence. Through this process, I launched my successful On-Camera Confidence Course, a digital 4 week course that takes the participants on a transformative journey. A first passive income stream!
Collaborate 🤝 with your favorite brands!
It is a privilege to make money promoting the brands and products that you already use, love and recommend. It’s what most content creators dream of! But how do you get a brand’s attention? In this blog post I share practical strategies and personal insights to help you navigate the world of brand collaborations with confidence and creativity. From initiating collaborations with your favorite brands to how-to stand out as a content creator!
"Link in Bio" is dead ☠️
You already know that consistently creating captivating content is essential for growing your audience and online business on Instagram. However, the work doesn't end with posting; engaging with your audience by responding to DMs and comments is crucial .
In order to save time you can outsource part of this and use an automated chat marketing service called Manychat. Learn how this tool can boost your engagement and convert followers into customers more easily.
Should I use hashtags?
If you want to increase your reach on Instagram, a strong Instagram SEO strategy is one of the best ways. And hashtags are definitely part of that strategy.
By including relevant hashtags in your captions or comments, you can categorize your content and make it easier for users interested in those topics to find your posts. But I will also share two other ways in which you can boost your discoverability so you can tap into relevant audiences on the app.
Nailing Your Niche 🎯
Specializing in a niche enables you to stand out amidst the noise of a generalized market. The more targeted your message, the more successful you're likely to be. The hesitancy that sometimes accompanies the decision to pick a niche often stems from a fear of limitation. However, the truth encapsulated in the phrase, "when you try to serve everyone, you won't serve anyone," is a stark reminder that not picking a nice dilutes your message and makes it less effective. Explore three strategies to get clear on your Ideal Instagram Customer.
Productivity Hack- the Big Rocks 🪨 Approach
If you feel like you need extra hours in a day to accomplish the goals that you’ve set for yourself, both business and personal than you are in the right place. In this blog post we discuss how to be more productive every day despite unexpected events, interruptions and derailing of plans.
How to Monetize 💵 Your Instagram Presence.
Learn how to monetize your Instagram page. From what to offer, to tackling the challenges and best practices.
Instagram is a great platform for promoting and selling your services. Many fitness and health and wellness professionals do NOT fully leverage Instagram’s potential for marketing and sales. Don't miss out on the opportunity to help more people and make more money!
RE-discover the magic ✨ of Instagram.
Instagram plays a unique role in our lives, a platform that many have a love/hate relationship with. I’d like to remind you of all the good stuff Instagram has to offer and how to use it to your advantage.
In this blog post I'll share practical tips, including curating a positive feed, setting realistic content creation goals, engaging authentically, and optimizing your Instagram bio.
I'll help you transform Instagram into a fulfilling and rewarding space for genuine connections and success.
IG Reel Success; Mastering Hooks and Calls To Action
When posting a video 🎥, your primary goal is to engage your viewers and a strong hook achieves just that! Picture it like the dangling carrot on a stick – representing your audience's dreams and desires. Start your reel with a captivating caption, inspiring visuals, and surprise elements that keep them hooked until the end. Learn how to create powerful hooks for your reels.
Laid Off, Leveled Up: Building a Thriving Online Presence After Setback
Sharing personal stories can be so inspiring, provide opportunities to learn and gain new perspectives. In this episode I share my journey from discovering TRX home gyms during the pandemic to becoming part of the company, getting laid off and how that led me to become an Instagram coach, podcast host and course creator. Tune in to listen to the three key takeaways of this story; good reminders for YOU!
Mastering Instagram in 2024; 3️⃣ Game-Changing Focus Points
Skip the trends and don't let doubt hold you back! Discover the key strategies to maximize reach, build an engaged audience and turn your efforts into rewarding outcomes. It’s time to show up and own your page! If you have been holding back and have not expressed yourself on Instagram how you show up in everyday life, you are not only doing yourself a disservice but your audience as well.
Quality over quantity, building a genuine Instagram Community
Instagram growth is a goal most content creators share. While the allure of growing our Instagram audience to tens or even hundreds of thousands is undeniable, there's a more profound success metric: the quality of engagement. Witnessing your follower count soar signals increased visibility, but the true power lies in fostering genuine connections with your audience. Authentic interactions hold more value than sheer numbers.
6 Best Practices For IG Stories
Did you know that Instagram Stories has 900 million daily users in 2023?! Stories are popular because they are easy to click through and engage with. Some say It may even be easier to get engagement and find success in Stories than it is in the regular feed.
IG stories is a great way to connect with your existing followers on a more personal level. People tend to look for their closest friends in Stories. And appearing in someone’s life daily, makes you part of their inner IG circle. And that’s a valuable place to be in.
Crush Editing Reels; Shoot 🎥Less, Edit 🎞️ Faster!
There's no denying how popular short-form video 🎥 is. Reels are proven to boost reach and engagement. That’s why we're focusing on reel creation and especially the edit, to save you time and frustration. It will give you more time for all the other aspects of your business and to have time to rest, recharge and be offline.
Think BIG, Believe in Yourself!
You have greatness in you, you have knowledge and expertise that you already share with people, but you know that more people could benefit from all that you have to offer and it would bring you a lot of joy, purpose and satisfaction if you can do what you do on a larger scale and make a larger impact.
Everyone else can believe in you but it won’t matter if you don’t believe in yourself. It takes work to build confidence in your own abilities, to know your self-worth and to feel deserving of all the thing you desire to experience in life.