Pin 📌 To Win On Instagram

Let’s talk about the importance of pinning post on the top row of your IG page!

If you are not sure what I’m talking about let me explain it quickly: Instagram allows us to pin up to 3️⃣ posts on top of our page. When you post new things they will only appear after the pinned posts because they will remain on the top and won’t move unless you un-pin them.

If you don’t use this IG feature, you miss out! This prime visual real estate will profoundly impact how visitors perceive your brand. Now you may wonder what posts you should pin?

The 5 Best Posts To Pin 📌:

1.Introduction

Welcoming new followers is a pivotal moment. Use one of your pins to introduce yourself and talk a bit about your background, that is relevant to what you do today. And share how you are going to make a difference in their lives and why they should follow you. Think about it as a heartfelt mission statement.

A personal touch goes a long way. And don't worry if you go over 20 seconds if you are shooting a reel, this post can be a bit longer.

2. Showcasing  Services and offering

Highlight your services or programs by pinning posts related to ongoing workshops, classes, or wellness challenges. This ensures that visitors instantly grasp the (transformative) experiences you offer and encourages them to explore further.

3. Time sensitive promotions and campaigns.

If you're running a promotion, hosting an event, or launching a new product/service, pinning related posts at the top provides immediate visibility to your audience. It's an effective way to ensure that these time-sensitive announcements don't get lost in your feed.

 4. Client Success Stories and Testimonials

Building trust is paramount in the wellness field. Pinning posts that feature customer testimonials, reviews, or success stories can build trust and credibility. These social proof elements reassure visitors that others have had positive experiences with your brand.

5. Higlight Evergreen Content

Let me first explain what evergreen means; Evergreen content refers to online content that remains relevant and valuable to viewers over an extended period of time. It typically covers timeless subjects, provides valuable information and is not tied to specific events or trends.

If you have evergreen content, such as informative guides, tutorials, or resources, pinning it at the top ensures that new followers and visitors don't miss out on that valuable information.

A Clear Call To Action:

Every pinned post should guide visitors on their next step. Whether it's inviting them to join a newsletter, book a consultation, or explore your content library, a clear call to action empowers them to take the first step toward their wellness journey.

Freshness and Relevance:

Reember that your pinned content isn't set in stone. Regularly update it with fresh posts that align with your wellness brand's current focus. Whether it's promoting a seasonal cleanse, introducing a new mindfulness practice, or sharing recent wellness insights, rotating content keeps your page engaging.

I hope that this blog post you've gained valuable insights into the power of pinning on Instagram and how it can elevate your health and wellness brand. Tag me in your newly pinned content @_ModelsDoEat and DM me with any questions! I love hearing from you 😃.